Where does the price of foreign catering companies rise? Brand value advantage is a magic weapon

Recently, the news of price adjustment for some of Starbucks products has received widespread attention. So, why is Starbucks's price adjustment for products ranging from 1 to 2 yuan attracting so much attention? In recent years, why is the price adjustment of foreign catering companies so frequent and reliable? It is worth thinking about.

The most crucial factor lies in the brand value advantages of these foreign catering companies. At the same time when they purchase goods, they come to these catering companies. This is a cultural experience, and the added value generated by these brands also deeply attracts consumers. . However, this kind of brand value advantage is not formed overnight, but it is formed in the same industry in the fierce competition as well as the condensation and construction of their own brand value, which is the effect of brand value. The brand's value has given rise to "encouragement." At the same time, also because of foreign.

On the other hand, some catering companies in China have few advantages in brand strength in the industry. The only reason is that there is no brand effect. The reason is that the brand has no advantage in competitiveness, no good positioning, and no The formation of its own unique brand culture, in the value-added above the brand, but also did not give the added value that consumers should have, it is difficult to attract consumers, it can not be good to cultivate a fixed consumer group. The top priority for China's local catering companies is to put the brand value strategy at the top of the list, and work hard to establish and excavate the brand value so as to create the core value of the brand.

It is hoped that in the near future, domestic catering companies will be able to form their own unique brand values ​​like some foreign catering companies, so that price adjustment will become more emboldened, have their own characteristics, have a fixed consumer groups, have a good market grasp .