Yili is again a wave of entertainment marketing

For a long time, Yi Li, chairman of the Board of Directors, Pan Gang, regards innovation as a huge driving force for continuous development, and has repeatedly called for “innovation to become the attitude of Yili.” As an innovative and innovative dairy company, Yili is entertaining. Marketing is also constantly expanding.

The two cards, Facial Value and Entertainment Marketing, play in the hands of Xiao Ma Ge. The reputation and image are also a few streets away from the previous leaders. Xiaobian privately thinks that it will be too important to play with face value value and entertainment. You see that Yili, the Chinese national dairy industry, also pays attention to facial value and entertainment marketing.

Speaking of Yi Li’s face value, I must first mention Anmohi, who is popular in the north and south. The value of Ian Mousse is also high to a certain level. The compact and exquisite sealed packaging and the lovely actress in the current idol drama have a fight. An Muxi made use of the leading Tetra Pak drill metal bag, using two main colors of blue and white, which continued the Mediterranean style but also reminded people of the elegance of blue and white porcelain, which can be regarded as a model of integration between China and the West. In appearance design, An Muxi is based on the square. After designing the edges and corners, it adds soft curvature, three-dimensional feeling and layering. This small and delicate appearance makes Xiaobian sincerely put it down.

As a leader in the world of milkshake, Yiliweizi can nourish the value of banana milk. In the new generation of small fresh meat lovers who love to see fans love the deer as a spokesperson, while the Iraqi flavor can be nourishing banana milk continues the sun line, the use of bright yellow warm metal Tetra Pak diamond packaging, both sides of the waist The line is more ergonomic, easy to hold and just too warm.

Ely's Entertainment Marketing

Then, Xiaobian talked about how Yili realized entertainment marketing. For a long time, Yi Li, chairman of the Board of Directors, Pan Gang, regards innovation as a huge driving force for continuous development, and has repeatedly called for “innovation to become the attitude of Yili.” As an innovative and innovative dairy company, Yili is entertaining. Marketing is also constantly expanding. So, over the years, Erie has titled and sponsored reality shows such as “Dad where I’m going”, “China’s Good Voice” and “The Brother of Run”. In Transformers, Youth, Bear Infestation, etc. The big) movie can see its presence.

Of course, Erie's entertainment marketing goes far beyond the title and sponsorship of this capital investment, but it is more deeply rooted in the entertainment to bring Yili milk into life. The first is to join LeTV as a live broadcast, creating the first-ever clip-free live broadcast experience for all citizens - "Run it and explore Erie's global industrial chain." The activity incorporates large-scale aerial photography, fun games, Yili's global industrial chain layout and multi-product line production process and product display. Yili also cooperated with Youku and extended Youku membership as a range of product gifts to the Internet. Although the Youku membership card is not an actual item, it is definitely the love of young people.

Peggy's value for money and entertainment marketing changed the image of leadership, while Yili had a positive value for entertainment. He not only shouldered the heavy responsibility of upgrading the quality of China's dairy industry, but also adopted the value of value + entertainment, and added milk one point at a time. The integration of drops into the hearts of consumers and consumers.