Zhao Xiuwen himself is not a doctor. Before the founding of the Chinese Medicine Innocent Doctor Group, he worked as a sales representative and operations manager for companies such as Saisheng Pharmaceutical, Berenger Medical , Medtronic, etc., but he did not have the confidence that he was not a doctor. "A good doctor group must be two-way, and market operation thinking and medical thinking are indispensable. You can see that the simple doctors and doctors group can be said to be successful?" Zhao Xiuwen said. With strong market operation thinking, he is the co-founder of Zou Yinghua, the director of the Department of Interventional Vascular Surgery of the First Hospital of Peking University, and the Vice President of the Interventional Physician Branch of the Chinese Medical Doctor Association.
Dr. Zhang Qiang established the first doctor group in 2014 to detonate the doctor group. According to the incomplete statistics of the health of the billion euros, as of May 2018, the number of doctors group established nationwide has reached 688, of which only 29 doctor groups have been favored by capital for financing. Among the 29 companies that have received financing, Huayin Yinuo is the only doctor group that deals with minimally invasive tumors.
Shun "shape" and "situ" to create a minimally invasive interventional tumor
The policies of grading medical treatment, multi-point practice and free practice are “shapesâ€. Since 2017, the “blowout†of the doctor group in Beishangguang is “potentialâ€. In the process of exchange between Yiou Health and Zhao Xiuwen, he also emphasized the word "situation" many times. Under the general environment of cardiovascular and inter-disciplinary doctors' groups everywhere, Zhao Xiuwen, who chose to take a different approach from tumor microinvasion, is also the "situation" of cancer treatment.
"The Department of Oncology Intervention is a third university department independent of surgery and internal medicine." He said, "But the current pain point is that the current situation in the country is that good doctor resources and departments are concentrated in the top three hospitals in the first-tier cities. Many hospitals at the municipal level do not have interventional departments or have their own independent intervention centers. Not only that, but the number of patients with tumors is conservatively estimated to be 10 million. A large number of patients need interventional therapy, but the doctors involved in the intervention are not. To 10,000."
For the treatment of malignant tumors, traditional surgical, chemotherapy, radiotherapy and other treatments have great limitations and side effects. New comprehensive treatment models such as minimally invasive treatment and immunotherapy are very effective in the advanced stage of the tumor, and these therapies have been widely used in the United States, but their popularity in China is still relatively low.
The "destructive" method has long been fragrant in the treatment of cancer. Although the development of minimally invasive interventional therapy in China has accelerated in recent years, the shortage of interventional resources is still a major pain point for tumor intervention. Therefore, the Huayi Yinuo Doctor Group does not stop at the doctor's group's outpatient and consultation basic business, but uses the medical resources inside the doctor's group to conduct divergent “energyâ€.
Zhao Xiuwen believes that all services are based on doctors. If the quality of doctors is not solved from the source, follow-up consultation and management of doctors' groups will not be discussed.
Therefore, in addition to the existing doctors from the end to the lower end, the training and continuing education of the national intervention doctors is also an important part of the Chinese medicine business. "This is also for the training of reserve talents in the field of cancer intervention. In addition, we have reached a cooperation with the upstream hospitals with regulatory capacity, the hospital provides a base for regulation, so that lower-level doctors can apply to the higher-level hospitals for study." He said.
In addition, the interventional doctors assembled by Huayin Yinuo are also used to build together with the hospital departments, provide technical assistance to the hospital, and provide technical guidance for surgery.
The angle is wrong, the service is "in vain"
The industry usually assesses the development capabilities and financing capabilities of the medical team from five dimensions: skill level, talent structure, management system, business model and expansion capacity. However, for the doctors of the Chinese medicine Inno Group, in the construction of the pyramid of the doctor group, in addition to the five dimensions of the foundation, there is also the selection of the "angle" superstructure.
"Horizontal expansion, persistence and lightness" is 90 degrees of Huayin Inno
In the doctor's group's large plate, in addition to the system similar to the Chinese medical system, there is a group of general practitioners similar to the doctor group. But overall, the group of specialists in the fields of cardiovascular, brain, and oncology still occupy the majority of the doctors' group.
Therefore, Zhao Xiuwen did not write "the disease type expansion" in the planning of the Chinese medicine Yingnuo, and the micro-invasive intervention field has the dual opportunities of stock and increment. “The reason is that not all departments are suitable for doctors. The doctor group is still a commercial organization from the root. It is guaranteed to benefit. If the department is a weak subject in the hospital itself, there is no profitable space. Not suitable for development," he said.
The expansion of the Chinese medicine Inno is "horizontal". In addition to the continuous service of 8 hospital departments, the company built and operated 10 full-time doctors and more than 80 contracted doctors, and also expanded in the upstream and downstream of the government, medical institutions, and equipment companies. For example, support the National Health and Family Planning Commission to carry out continuing medical projects, jointly establish strategic cooperation with Sinopharm, provide follow-up services for Ciming medical examination clients, and conduct research and development of surgical consumables and equipment with multinational corporations, universities and scientific research institutions.
However, Zhao Xiuwen is very firm in the expansion of heavy asset models such as day surgery centers or offline intervention centers. "At least for two or three years, we will continue to work deeply. If we want to go offline, we must also consider our own positioning and cannot go to another private hospital," he said.
"Building IP and letting doctors look at 'below' is 180 degrees of Chinese medicine Inno
Zhao Xiuwen believes that the doctor group does not engage in professionalism, but promotes more core technologies to public hospitals, using graded medical treatment to allow doctors to flow. This is also the significance of the existence of a doctor's group in the context of the implementation of medical reform in the country.
For the doctors group, the operating doctor is more like "to create a C-debut star." In the multi-practice of doctors and the consideration of the interests of public hospitals, there are often some difficulties, and "doctor IP" will not be "crossed the street" regardless of the hospital or the doctor itself.
Zhao Xiuwen takes the medical association as an example. One of the major reasons why the medical association is difficult to land is that the medical association does not create a personal reputation for the doctor. When the doctor was transferred from a higher level hospital to a lower level hospital, it was not moving. If you are from a doctor's group level, doctors are motivated. "The biggest difference between the doctor's group and the hospital's medical association is the doctor. The doctor's group focuses on the core, and the hospital sees itself as an institution," he said.
As a new thing, the doctor group still has many difficulties ahead. Judging from the ultimate goal of Zhao Xiuwen, it is to be a service organization and a role different from medical institutions.
“The medical environment has prompted doctors to look at academics and manufacturers, not to patients. The two-vote system of zero-difference and consumables has begun to shift the doctor’s attention. I think doctors should do what doctors should do, That is to serve the patient well, the eyes should look to the "down", improve the surgical skills, improve the ability to receive the diagnosis." Zhao Xiuwen said.
He believes that doctors' income should not be directly linked to the title, nor should they be linked to whether the doctor is a deputy director, whether it is a subject leader, or whether it is the chairman of a certain society. What is important is whether doctors can earn considerable income and decent income purely through their own strength.
"Medical services need to be recognized by doctors, recognized by hospitals, and recognized by patients. The approval of patients must be in the first place." After finishing the lecture, Zhao Xiuwen took a sip of water and smiled.
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