How will the big health trend in 2015 develop? Let's take a look at the following perspectives.
Medicine and medicine
The most important keywords are also the biggest uncertainty. Take one to launch the whole body. Do not move, medical insurance and commercial insurance control fees can not be done, hospitals do not have the motivation to do services, the people's medical expenses are stressful, and they do not trust doctors. The multi-faceted attention, how to do it, the thoroughness of the points, determines the future medical situation of China, and the survival of many small projects.
population
Fast and scary aging – in 2012, 14.8% of the population over 60 years old (half of them are elderly people living alone) will reach 33% in 2050! Can pensions make money? difficult! Real estate is too narrow, service payment capacity is insufficient, foreign countries rely on the country, the product just needs a lot, the entry may be feasible, but can only be used as a platform, Internet thinking is not applicable, it is difficult to get rid of the offline.
There are fewer and fewer dolls - the population of childbearing age is decreasing, the age of marriage is delayed, and the rate of infertility is close to that of developed countries (the incidence of infertility in China is 10% in one year, and the incidence of infertility in two years is 15%. In 2 years, no children account for 25%), China's future birth rate will continue to decline. Winter in the maternal and child industry may come, and celibacy will bring new demands in social, health, and diet.
investor
Investment styles like the rapid replication of the TMT industry no longer have an advantage. Industry funds that can connect online and offline and have industry resources will play an increasingly important role. The core competitiveness of medical care is still service. If you rush into the platform without the ability to serve, it may be a mode of light development. It is sought after by investors in the TMT industry. However, it is unwise to go to the medical industry . Because medical care is more professional and subdivided, and the return on investment is long, investors who can target the entire industry will become winners.
business model
Traffic is king, platform first? Internet medical care is not a cold. The needs of different diseases are completely different, and even the needs of relatively healthy people are different. It is not realistic to develop universal products of the universe. The cost of the traffic is too high, and it can't be rushed. With this feature, medical care can only be done slowly. Medical is a traditional industry. Although the Internet medical hat is beautiful, if it is out of the traditional service, it can only float in the air. From this point of view, the Internet is only a tool and a way, and ultimately medical care is a heavy asset.
hospital
A round of reshuffle in the hospital may come, and there may be several waves of investment power, in several levels. The position of the top three is hard to shake, and the characteristics of the major illness are also suitable for its ability. These hospitals will become the foundation of the government's ability to protect public welfare and serious illness. The remaining hospitals may face a round of restructuring. Some small and medium-sized hospitals that rely on drug sales may be privatized, branded after reforming the service model, and some may be transformed into basic medical chain services to provide quality and convenient medical care. Another force is the entry of foreign capital. Its market positioning will shift from high-end to services that can be accepted by the public. The hospital business model of specialties and strict management procedures for control fees may become the two cores.
pharmacy
Pharmacies are difficult to survive, but the space available in the future is quite large. It may become a hub for medical data, products and services, connecting B and C. The separation of prescription drugs and medicines is the most important determinant in the future development of pharmacies. If the conditions are met, the transformation of the pharmacy will show an acceleration. The unique geographical advantage makes the pharmacy the core of O2O. Telemedicine , prescription drug delivery, chronic disease management, health assessment, rapid visits, and aged care services can all be placed in pharmacies. The pharmacy will be the platform for the largest C-side data in addition to hospitals and health care.
Health insurance
The policy is in full swing, and Chinese-funded foreign investment is just around the corner. What is the difference even if there is a tax incentive? Control fee! Some expensive hospitals have already surpassed the United States, and if the insurance is to be large, they cannot stare at these hospitals. If you want a fire, you have to find a hospital with good quality and reasonable price. Public hospitals seem to be ideal, but large prescriptions, big inspections, insurance companies do not have the ability to supervise the medical treatment process, and have to "buy" to pay for the bill. Can't grasp the source of medical expenses, what about risk control?
Health management
What is health management? If you follow the pre-treatment and the later stages of the disease, the front-end is mainly preventive medical treatment and multi-faceted convenient treatment, and the back-end post-operative management is aimed at reducing costs. When it comes to China's health management, it is chaotic, all kinds of health care Chinese medicine, technical services (such as expert channels), sports points are classified as health management. The purpose is to market and obtain the source of the customer, while the user feedback has no effect and refuses to pay the bill. This is actually because health management has no purpose and medical effects. In the future, the post-ill health management according to the disease can really meet the urgent needs of patients.
IAV/IBV/ADV Nucleic Acid Test Kit
IAV/IBV/ADV Nucleic Acid Test Kit
Guangdong Hecin Scientific, Inc. , https://www.hecinscientific.com