The beverage industry opens the summer market battle

Summer is the peak season for sales of fast-moving consumer goods such as beverages. Beverage companies are targeting the occasion and have started summer brand marketing battles.

Television, radio, subways, public transportation, etc. As long as there are advertisements, almost all of them are beverage advertisements. At the sales terminal, promotions and wars are also playing well. In various types of supermarkets and convenience stores, many beverage brands have launched promotional cards that do not increase their prices. More than 10 types of beverages have been made on the packaging to make it clear: "500ml is changed to 600ml", "100ml added", "500ml net content + 100ml free gift" and other promotions. In addition, there are some beverages upgraded from the previous 450ml to 500ml, fruit juice drinks have also chosen a "disguised price cut", from 420ml "fat" to 450ml, the price remained unchanged. In addition, shopping bags, storage boxes, cups, and sealed cans have come into play and become gifts.

From the current market sales, functional juices are increasingly favored by consumers. When consumers choose their beverages, they are not simply focusing on thirst-quenching. They also pay attention to the efficacy that drinks can bring. Uniform, Master Kong, Wahaha, and Jinmailang have all introduced the hot candy Sydney. This year, the scope of competition has expanded even wider. In addition to rock candy, rock sugar, and lemon, Master Kong has added bamboo cane horseshoe to his series of fruiting and fruiting. Today, Mai Lang also introduced crystal sugar grapefruit, even before the Huiyuan did not participate in the competition also introduced the candied fruit juice.