Fitbit has dominated the wearables market for a long time, but the latest data from research firm IDC shows that the company's market share ranking is threatened.
According to IDC's market report for the first quarter, Fitbit's wearable products shipments increased by 25.4% year-on-year to 4.8 million. However, its total market share has dropped from 32.6% in the same period last year to 24.5% today due to the rapid increase of competitors.
Among them, BBK from China and Apple in the United States are the main force to grab the market share of Fitbit (the market share was zero in the same period last year). In addition to the impact of Fitbit, Xiaomi, Garmin and Samsung have also experienced different degrees of market share decline.
If the wearable device is limited to the smart watch field, Apple is still the largest player in the field, with a market share of 46%. Samsung's market share is second only to Apple, but its share has dropped from 29.8% last year to 20.9% this year, but product shipments have increased by 40.5%.
It is also worth mentioning that Apple Watch's shipments reached 1.5 million units in the first quarter, which is only less than one-third of Fitbit's, compared with 3.9 million Watch shipments in the last quarter of 2015. Decrease - Of course, such a decline in sales is also expected, because there is no stimulus for the holiday season. However, compared with Fitbit, the latter's product sales did not fluctuate because of the relationship between holidays and holidays.
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