The prospects for the cultivation of centuries-old citrus in Shuren Co., Ltd. will be the rapid industrialization of the new century red citrus varieties.
Accelerating the transformation and upgrading of Century Red Citrus + Internet agricultural products
Foreword: Implementing "science and technology to develop oranges" to develop a new citrus variety, Shiji Hong, transforming the cultivation of century-old red citrus citrus into a new model for the development of its own brand citrus industry. Related companies Q:
"My family's precocious citrus has been around for more than 20 years. Now that it has no economic value, I don't know what to do?"
"In addition to the century-old red citrus varieties, Hunan Shuren Company has any other new orange varieties?"
"I would like to know how the taste of the century's red oranges is, what is the output, and what are the future prospects for the development of citrus varieties?"
“Is there a lot of sunburn fruit in Mukete's business compared to Maugugan? I want to develop 50 acres of Mokote. What's the prospect?
First, the traditional citrus industry development model is at a turning point in historical development. Currently, citrus fruits (including navel oranges, oranges, miscellaneous oranges, grapefruits, and lemons) are widely distributed around the world. According to earlier estimates, citrus cultivation in 135 countries around the world is estimated to have exceeded 90 million mu. The major citrus producing countries in the world are China, Brazil, the United States, Mexico, Spain and Italy. In the past 30 years, the cultivation area and output of citrus in China have grown rapidly. At present, the total area of ​​citrus in China has exceeded 26 million mu and the annual output has exceeded 12 million tons. In the citrus region, Fujian, Guangdong, Guangxi, and other South China producing areas accounted for about 35%, while the middle and late-maturing varieties dominated. However, in some areas, Huanglong disease was seriously endangered, nearly half of them were on the verge of destruction; Hunan, Hubei, Zhejiang, and Jiangxi accounted for about 38%. In southern Hunan and southern Anhui, some umbilical (sweet) oranges have relatively high prices. The rest are basically unmarketable, broad-leaved citrus fruits, with an average price of 1-1.5 yuan/kg. Nearly 1.4 million mu of citrus in Changde City are basically at a loss. The vicious circle in this production area, the vast majority of citrus groves will gradually disappear; Sichuan, Chongqing, Yunnan and other southwestern production areas about 24%, the varieties are more mixed, the yield is not high enough, the efficiency is not good; other producing areas account for about 3%, For the non-citrus main producing areas, mainly broad-leaved citrus, the overall efficiency is poor.
In summary, there are many problems in China's citrus industry, such as epidemic hazards, backward varieties, irrational structure, and low benefits. With the transformation of the consumer market demand toward quality and fine quality, at least 70% of the citrus production areas need to be updated. Improved. In other words, the huge market for the citrus industry vacating more than 18 million mu needs to be filled. Century Red is an excellent citrus variety with a comprehensive character. Therefore, planting Century Red is a good opportunity, an opportune moment, and unlimited business opportunities!
However, overall, the citrus industry in citrus production areas in the country has achieved significant development. Ten years ago, in the brand building, the citrus industry has made rich fruit growers and countries have made enormous inroads in building new socialist villages and developing county economies. A major contribution to annihilation. However, we must soberly realize that ten years later, many new situations and new problems have emerged, presenting new challenges to us. The citrus industry is at a critical turning point in the history of planting. It can also be said that the failure of the citrus industry to update its quality may easily destroy the industry; the market is dazzling and disorderly, and it is very difficult to transform, but we are still struggling. Perhaps catching a good citrus product can be a big brand that is recognized by consumers across the country. Some of the most remarkable examples are: “Orange Orangeâ€, “Century Red Citrusâ€, “Yuan Guan Orange†and “Weinan†Navel orange, "Liucheng tangerine," "Pinghe honey pomelo," "Zhongzhong blood orange," "Anyue lemon," and many other well-known single-brand products have become one of the pillar industries that make the people's businesses stronger. Work hard. Hunan Shuren Co., Ltd. Encouraged New Citrus Cultivars Century Red Planting Structure Adjustment Century Red Oranges and Navel Oranges Analysis of Development Trends Selection of High-quality Breeds If blind breeds are currently selected, we will challenge the following aspects from unfavorable factors: 1.4 billion people, per capita A citrus tree causes supply exceeding demand rather than supply, and conventional "big goods" old citrus varieties are difficult to sell, and will become a regular topic. Second, artificial labor costs that are extremely difficult to control (mainly reflected in current fieldworkers Aging, although the cost is controllable, but the progress of work efficiency is slow, the aging of skilled workers and gradually withdraw from this platform; the current tools to replace the original technical or production personnel by mechanical automation or semi-automatic tools are very few), the cost of production of agricultural materials and materials Year by year, land costs increase year by year, transportation costs increase year by year, and packaging and processing costs increase year by year. As a result, the efficiency of most citrus growers declines year by year compared with previous years. In some years, they even drop out of new heights with zero profit or loss; Third, the competition in the fruit market is increasing. Intense to 2013 citrus market For example, "Guangxi Sugar Tangerine" products are sold to all parts of the country, only to the domestic market analysis: a retail price of up to 9-12 yuan / Jin, a secondary fruit price in the 6-8 yuan / Jin, then continue In fact, the expansion of planting sugar orange is also time to replace, the area of ​​the main producing area is compressed year by year, the quality is declining year by year, the fruit is easy to puff, and the disease resistance is poor (in recent years, the sugar orange production areas in Guangxi, Guangdong and even some parts of Fujian orange sugar infected Huanglong Disease, resulting in the destruction of large areas of citrus yellowing, and in the infected area for a short time within a few years the virus still remains, can not continue to develop citrus cultivation), sugar orange suitable for planting areas in South China, the accumulated temperature requirements are high, not cold, the development of the region Limited, fruit color is light, not resistant to storage, susceptible to disease, extremely resistant to long-distance transportation, limited production capacity.
As early as 2008, Hunan Shuren Agricultural Science and Technology Co., Ltd. successfully launched the late-maturing broad-leaved citrus new variety Century Red after many years of careful breeding. It will surely replace sugar orange and southern tangerine, and fill the market gap in the development of varieties. The century-old red mandarin fruit that was selected by the company has become a high-end fruit for the Spring Festival market, and it has become the king of citrus that deserves a century of red “strong redness, high sugar, fine brittleness, fragrance, high yield, high resistance, and high efficiencyâ€. Hunan Shuren Agroforestry Co., Ltd. In order to ensure the stability of the century red clementines and adapt to the development of regional industries, our company has cultivated a large number of century-old orange citrus seedlings and became the only large-scale, authentic and virus-free century red citrus seedling seedling nursery base in China. The households of our company and the variety of acclaim, have no longer follow the trend of cultivation of old varieties and varieties to upgrade the selection of new varieties of citrus red century century, in recent years, planted century red citrus has not yet put into mass production, but there are always A customer who ate crabs, according to the client, introduced the 2013 price of red citrus fruits compared to sugar oranges and came from behind. The large fruit supermarkets in Hunan, Hubei and Guangxi were all recognized and praised by consumers. Special fruit (50mm) It can be as high as RMB 12-15/kg, and the price of secondary fruit is basically kept at the market retail price of RMB 6-8/kg. In supermarkets in various regions, the price of hot fruits that are higher in prices in citrus is in short supply. The “Southern Navel orange†with Newhall navel orange as an example was basically purchased in fruit supermarkets and shopping malls across the country after November. The price of premium grade fruits can reach 10-15 yuan/jin, and the number of defective products can reach 10-15 yuan. If they can be sold for 4 yuan/jin, the Hunan Northwest Hunan, some parts of Hubei, and Sichuan Yunnan will be sold at a price of 7-9 yuan/jin for the Newhall Navel Orange. The net sale price is 10 yuan. -12 yuan / kg, residual fruit price 3-4 yuan / Jin.
Obviously, through the comparison between the century red mandarin oranges and sugar oranges, and the market between Weinan Navel orange and Newhall Navel orange, you will find that if you choose the right company, choose the right variety, analyze the market channels, and establish a good market brand, then A single citrus worth can naturally become a brand value. If you only think of me as a pound of fruit, as long as you can sell 2 yuan a pound, you can maintain the attitude of making money, then your product even if the taste is excellent, the price does not fluctuate Big.
Any big road cargo products may be expelled from the market in Dalangtaosha. In addition, the degree of organization of the production and sales of fruit growers is low, and some citrus fruit plantation enterprises are poorly used. The current outstanding cultivation and sales of citrus are “scatteredâ€. The word “two thousand†means that the oranges of thousands of families and the thousands of thousands of troops in the market are in the context of global economic integration. If we continue to use the guerilla tactics of the small-scale farmers economy, we will face only a disastrous defeat, and we will not be able to develop high-efficiency agriculture. The market environment has a weak sense of competition, a lack of awareness of product quality standards, and poor quality of building fine agricultural products. They only think that they think of what varieties they are planting, what kinds of varieties they produce, and what kinds of plants they grow, and what they are growing up with. They do not know the market consumers. What is the position demand; does not assess the risk of follow-up species, only calculate how much output will be, how much will be a pound, not knowing that the market is changing rapidly, and in addition the cycle of planting fruit trees is basically started trial production in 3-4 years, but do not know do a good job The effectiveness of the fruit is how many times the "big goods". In a word, the concept lags behind the market. In a sense, this is a fatal point for the development of the citrus industry. We must see that these unfavorable factors cause great harm to the citrus industry and create a sense of urgency. It can no longer be seen all day long. Lying on yesterday’s results, I was intoxicated and must face difficulties and face challenges.
In terms of long-term strategy, the favorable conditions for the development of the industrialization of centuries-old citrus cultivation have been basically met. The key is whether we can seize the opportunity and go from the top to the bottom, and we have already got a lot of advantages in terms of thoroughbred, good land, good law, brand, and scale. Necessary conditions for the strong century citrus industry. Nowadays, in the entire fruit production and sales chain, e-commerce has risen to the forefront and e-commerce marketing of Internet+ agricultural products has been carried out. In the first and second-tier cities, high-quality fruits have been brought to the high-end market. At the opening of this screen, we should think that it is now possible to develop fruit tree cultivation so that high-quality fruit will form a two-legged walk between traditional physical stores and modern e-commerce. It will be a two-pronged approach to open up the high-end market channels, so that as long as you are a boutique fruit, you can Can not sell, and you should turn to start worrying about not enough good sources.
Opportunities and challenges will be paralleled at any time. As long as we seize opportunities, meet challenges, and do solid work, we will be able to achieve it. As long as the basic skills are solid, the century-old red citrus must be sold well. In accordance with the standard orchard construction, the Orange Park implements measures such as reforestation, replanting, densification, soil improvement, water improvement, road conversion, etc., and uses citrus demonstration base demonstration zones as templates. Formed "scale production, intensive cultivation, standardized management" mode.
If we want to develop a good century red citrus to seize the competitiveness of the citrus industrial market, we must strive to do a good job of "three products": variety, quality, brand. How to discriminate breeds, buy genuine red seedlings, and identify the brand company of Changde Shuren Agriculture Company:
Recently, there have been serious “Lee Ghost†phenomena with counterfeit varieties such as “Four Seasons Redâ€, “Shiji Red†and “Dongfanghongâ€. Guangxi Guilin and Yongfu County Shuofeng Agriculture Weichangyu sold Shiji Hong, Changsha, Hunan, Yiyang and Jiangxi Nanchang, Yihuang, Anhui Shouxian and other places unscrupulous Miaojun stole pictures and texts of our company. The “Century Red†seedlings sold are fake. Units and individuals that need to develop should definitely compare and taste the tastings beforehand to avoid being deceived and suffer losses. Welcome to report the counterfeit, pay a lot of rewards, to be deceived as a friend, we will assist you in your rights claims.
“Wuchangyu, Yongfu County Shuofeng Agriculture Co., Ltd.†saw that when the century’s red quality was good and the fruit growers were buying and planting, they actually confounded the fruit farmers “Eastern Red†and Century Red as a variety. However, after the fruit growers came out, they were basically unrelated. The two varieties, in Jiangxi "Nanchang Xiaolan Seedling Farm" also admitted not to be a species, while Wei Changyu had viciously attacked Changde City Shuren Agricultural Science and Technology Development Co., Ltd. while continuing to sell counterfeit red seedlings. (As we all know, Yongfu County, Guilin, Guangxi Province is a heavily infected area of ​​Huang Longbo. You can search for Yongfu County Huanglongbing, Yongfu Citrus Huanglongbing and many other related information online)
As a result, many fruit growers could not distinguish between true and false red, and the result was the purchase of fake red seedlings at Weichangyu, Guilin Yongfu, and sale of false red seedlings to the surrounding people as fake reds, which seriously damaged the reputation of Shiji Hong and brought disasters to growers. The consequences of sex...
Therefore, Changde City Shuren Agricultural Science and Technology Development Co., Ltd., in order to better develop this rare species, to ensure its pure and virus-free varieties, our company limited supply of nursery, and effectively protect the interests of the majority of growers, and jointly expand and strengthen the century The brand Red, the Hunan Changde Shuren Company Base, is the only supplier of seedlings, and has not authorized seedlings or promotion to any units or individuals. All those who claim to sell the red seedlings under the name of our company's agency sales, cooperative breeding, etc., are all counterfeits. Consultation, purchase seedlings, rights protection hotline
Waterproof Safe,Money Cash Drawer,Supermarket Drawer Safe,Key Lock Metal Cash Box
Ningbo Reliance Security Technology CO.,Ltd , https://www.reliancesafes.com