U.S. pre-cut fruit and vegetable industry is booming

According to Nielsen's statistics, from 2011 to 2015, the compound annual growth rate of "value-added" fruits (including fresh products, non-frozen and canned products) was 7.1%, and "value-added" vegetables increased by 8.7% annually. The growth rate of all products during the period was only 2.9%.

Overall, value-added sales of value-added fruits and vegetables are twice that of ordinary products. Families with children and empty nesters are more interested in such small packaged products.

Pre-cut foods are not only present in high-end shops, but are also sold in different grades of shops. Consumers are also willing to pay for this "convenience". In a supermarket in Brooklyn, New York, for example, asparagus is basically the least prepared vegetable. The price of pre-cut packaging is 4.99 US dollars per pound, and the bundled sale price is 1.99 US dollars, which is almost 2.5 times more expensive.