Health products digging **, three steps get

Health care products market is now chaotic, with the Qinghai spring "polar grass" was exposed and stopped, the health care products behind the scenes of the ugly state of the final exposure to consumers. The results of the gods that have been passed on are just the result of rivers and lakes deception; blindly following the trend to encourage business owners to ignore, do whatever they want; the profits of health care products driven by the industry is now farther and farther!

Digging the pit first step: identify the target of damage

On the one hand, when living standards have improved, health and longevity have become people's new life goals. Health is important to people and health is more important to older people. The elderly have many problems with their physical health. They go to the hospital for long periods of medication, and all of the functional effects are known to the public. For health products that are not well understood, it is easy to attract the attention of the elderly.

On the other hand, the ideological cognition of the elderly has not kept up with the times, and it is very easy to be deceived. As long as it is a little flicker, the entire senior obscure term will faint into the elderly, and it will revamp its omnipotent effect. Under such tempting propaganda and brainwashing, the elderly will often lose their resistance.

In addition, when the elderly have become slaves to health products, the younger generation of children in the family will be obliged to obey the old man's mind in order to express filial piety and purchase a large amount of health care products. Opening the door to the elderly is equivalent to opening the young market.

Therefore, elderly people who are unprepared have become the target of precision products for health products.

Digging the pit second step: "all-powerful" flicker technology

After identifying the target of flicker, health care product marketing staff will be equipped with a complete set of flicker technology.

The blurring effect of health products that are difficult to verify makes the health care products manufacturers and businesses have a huge space for speech. The greater the space for speaking, the greater the space for flicker. Therefore, in the introduction of health supplements, their role is often exaggerated to the point where they are totally god--only the effects you can't imagine, and the effects you have excluded.

In order to get a better flicker effect, some companies have invented some new concepts and new concepts that most people can't understand. Such as "water coral algae", "negative hydrogen ions", "free radicals" ... ... these things are not many people can understand that their role is even more unknown. The health care products are mostly sold to the elderly. Older people lack the knowledge of modern science and technology and trick them into being deceived, with little cost.

At the beginning, they did not allow older people to buy, just to open some free health lessons, send them a little something, and receive them enthusiastically. It will take a long time to sell products is a matter of course. The free "health talks" abound, and the free "real experience" is pervasive, attracting countless elderly people. It can be said that the marketing strategy of health products has long since been “widely advertised” and has been upgraded to specifically target the elderly. The so-called free of charge is essentially brainwashing the elderly. The purpose is to extract more money from the elderly.

The third step of digging pits: adding illegally and accumulating less

The difference between eating health products and eating medicine is that after taking medicines, the ailments have not been alleviated, the disease has not improved, the patient’s physical feelings will make clearer answers, and if the health care products are effective, the body’s response will be Much more ambiguous. This requires you to buy food for a long time, so that you have a reliance on it, for you to squeeze a long time, rather than throwing away a blood.

However, some health food products with obvious effects on the surface are actually illegally adding some illegal ingredients that are harmful to the human body. In particular, slimming health foods, many illegally add sibutramine, phenolphthalein and other illicit drugs. Consumers quickly lose weight after eating, but long-term consumption has obvious side effects. Consumers can't judge the quality and function of health care products from the appearance and taste, and if the health care products companies cause harm to consumers, they often only return product costs.