It is also an interim performance transcript of net profit loss. Since the transition to the Internet in 2010, Jiu'an Medical 's performance has been on the down elevator. Sticking to medical hardware is tantamount to waiting for it, and the concept of mobile medical care has not yet been popularized. Ji’an Medical’s high product input has been delayed for a return. The performance of the foreign market has gone down, and it has turned back to China. The swinging Jiu'an Medical has a long road to turning losses.
Product: Push can not wear enough
From the transition of traditional electronic blood glucose and blood pressure monitor providers to the mobile Internet field, Jiu'an Medical is still suffering from the transformation for more than five years.
With the heavy gold and the smart hardware market, the research and development expenses and market development costs invested by Jiu'an Medical have remained at a high level. The financial report shows that the company's research and development investment in the first half of the year was 41.44 million yuan, an increase of 31.84%, and development expenditure was 25.76 million yuan, an increase of 202.63%.
However, the sales profit can not cover high expenditures, and the performance gloom continues to cover Jiu'an Medical. In the first half of the year, the company's operating income was 181 million yuan, down 7.05% year-on-year; the net loss was 43.606 million yuan, down 9.26% year-on-year.
Liu Yi, chairman of Jiu'an Medical, said that Jiu'an Medical is still in the transition stage of mobile Internet. The cooperation with professional organizations is in the initial stage of small-scale trial use, and the sales profit of mobile internet products is low. In addition, the company is also facing a shortage of talent.
The reporter found out that at present, Jiu'an Medical's products are divided into three parts: i series products, traditional independent brand products and ODM/OEM products. The i series products include all kinds of mobile internet products sold by domestic and foreign models; the traditional independent brand products refer to Jiu'an sphygmomanometers and Jiu'an blood glucose meters sold in China; ODM/OEM products are OEMs of foreign dealers. Production of sphygmomanometers, low frequency therapy devices and other products.
The i series products are important landing products in the transformation of Jiu'an Medical. The main sales channels are foreign markets such as Europe and the United States. At present, ODM/OEM products have become the largest revenue segment. Liu Yi said earlier that mobile medical care is the future development trend. The company has seen this trend and participated in it at the same time. It is hoped that the successful transformation means cost. "We used to be a hardware company. Now it is a change from hardware to Internet services. Originally only hardware, only hardware, now need to build an app, voice, team familiar with the US market, etc., these are completely absent. In the process of practice, we must constantly adjust the market definition and development direction, and hope that the capital market will have greater tolerance for our exploration."
Even if the smart hardware product market is moved to a foreign country with a high penetration rate, it is not only this hurdle for Jiu'an Medical. iHealth is a new product based on mobile internet applications developed by Jiu'an Medical. At the beginning of development, Jiu'an Medical's vision is to capitalize the development of the main functions and market positioning time of the product. When the new product prototype is completed and the approved listing documents of the overseas food and drug regulatory authorities are obtained, the capitalization of development expenditure is terminated. And carry forward development expenditures to intangible assets. However, the development expenses of the product approval document cannot be directly caused to profit or loss.
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