After the wave of Internet medical care has receded, especially at a time when the development of medical e-commerce has also fallen into a bottleneck, the market is becoming increasingly quiet. Under such market conditions, Internet hospitals with remote consultation as the core are receiving increasing attention.
From the perspective of telling the story to the market, the Internet hospital is indeed a very trend-oriented product. On the one hand, it is in line with the grading diagnosis and treatment policy, on the other hand, it can effectively acquire users and continue to profit from drugs. Extremely in line with the current market ecology, still relying on products rather than services to profit, services are subordinate to products. Moreover, as policy restrictions on public hospitals are becoming more stringent, Internet hospitals are becoming a tool for some hospitals to circumvent policy controls in order to meet the limits of drug share and number of patients.
Under such market demand, Internet hospitals have achieved rapid development. However, in the medium term, Internet hospitals are not a high-growth market, which is mainly subject to the accessibility of China's health care system and the wide coverage and low-level characteristics of the payment system. The accessibility of China's medical system is very strong. There is no problem of waiting for a few days in foreign countries. At the same time, the price of medical services in China is very low, and there is no need to control fees through remote consultation. The difficulty of demand in China's medical service system is mainly in the demand of users for famous doctors, and this is mainly concentrated on the demand for registration, rather than the need for remote consultation. Moreover, the volume of this demand is very small and cannot support an industry.
In order to better understand the market of Internet hospitals, we have made a market size forecast for this market. According to our predictions, even in extremely optimistic circumstances, this market will not reach the market size of 9 billion in 2020, mainly from the income of medicines. This market size forecast does not include the teleconsultation market, but only for general diseases that are mainly for small and chronic diseases. The reason for not including the teleconsultation market is that teleconsultation is essentially a hospital-to-hospital business in which third parties find it difficult to develop and can only be a role in providing infrastructure and software. In particular, with the coverage of medical insurance for the remote consultation market, it will be difficult for third-party companies to obtain large-scale legal income.
Overall, the Internet hospital is a market that can bring certain revenues. This is more worthy of attention than the previous Internet medical treatment without a business model. But this is always a very small market, and it is mainly concentrated in On drugs, not one can make a large-scale market.
Below we will briefly analyze the scale of the remote consultation market in the outerwear of the Internet hospital.
The scale of remote consultation is closely related to the three variables. The first is the speed and range of the points. From the current development of remote consultation, the market is very regional, and it needs the support policies and administrative support of the local government to start rapidly. Therefore, for the pilot provinces, the speed of placement in primary care institutions, small hospitals, and retail pharmacies will be closely related to the number of remote consultation clinics across the region. Among them, the most promising development is the distribution of retail pharmacies, especially chain pharmacies. Once the cooperation is established, it will be able to quickly promote large-scale deployment, which is very beneficial to expansion. In contrast, the speed of placement in grassroots institutions and small hospitals is relatively slow, and because of the technical strength and medical service capabilities of the organization, the ability to attract patients is different, and there are more institutions in the institutions with relatively better service capabilities. It is possible to get passenger flow.
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