China News Service, Hangzhou, February 22nd, February 21st, registered by the State Administration for Industry and Commerce, Trademark Office, Issue 1204, “Linhai Broccoli†was successfully registered as a geographical indication certification trademark. This is Linhai City's “Linhai Tangerineâ€, The 4th geographical indication certification mark after “Linhai Yangmei†and “Linhai Yanmi†has thus proved that the registered trademark ranks first in Taizhou City.
It is understood that Linhai has been the base of Zhejiang agricultural products. The extensive coastal plains, fertile land, unique winter and spring climate conditions make the broccoli here particularly prosperous.
In 2003, Linhai was awarded the title of “Hometown of Chinese Broccoli,†and the planting area was expanded year by year. By 2000, the planting area will reach 50,000 mu. By 2009, it will have increased to 80,000 mu. The output per mu will reach 3,600 yuan and the annual output will be 120,000 yuan. Tons, the products account for 50% of Zhejiang broccoli and 25% of the country, becoming the largest broccoli production center in winter and spring and an important international broccoli production base.
The person in charge of the Linhai Administration for Industry and Commerce told the reporter that as the influential broccoli brand in China, “Linhai Broccoli†was successfully registered in the form of a certification mark, establishing the exclusive use of the “Linhai Broccoli†brand, which is an overall improvement. The “Linhai broccoli†quality has provided the best opportunity for the “Linhai Broccoli†brand and the promotion of the development of the Linhai agricultural products industry.
“Linhai Broccoli†is one of Linhai’s four agricultural business cards and is using its own practical actions to prove its strength. With high yield and excellent production, Linhai Broccoli not only has a high level of industrialization, but also has a relatively complete industrial chain.
According to local farmers, a number of professional broccoli co-operatives and leading companies have been established in Linhai, such as "Pterodactyl", "Bichang", "Donglin", "Yabao" and "Qinri". All are old brands. Among them, "Donglin" brand and "Yabao" brand were respectively recognized as famous trademarks in Zhejiang and Taizhou, and "Baichang" and "Dongjihua" broccoli were identified as Zhejiang famous brand agricultural products.
It is reported that Linhai Broccoli has been awarded the title of Famous Brand Product of China International Agriculture Expo and the Gold Award of Zhejiang International Agricultural Fair. "At present, the Linhai broccoli is mainly sold out of the market. In the future, it will gradually develop into a market pattern in which domestic sales are mainly exported and assisted. The development prospects are even broader," said the person in charge of the Administration for Industry and Commerce. (Reporter Chai Yanfei Intern Ni Xinjie correspondent Dong Yongxin)
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