The fitness equipment market is mature, and companies are struggling to stand out from the crowd. It is difficult to compare the potential value of one device to another. In Philips' view, medical devices have a more market than fitness devices. For this reason, Philips recently launched a health device kit that includes the Health Watch watch, which targets users who are already suffering from, or may be suffering from, chronic conditions such as high blood pressure. In addition to watches, Philips also introduced smart thermometers and two sphygmomanometers, all of which are medical grade household products.
The Health Watch features a black back frame with Gorilla Glass on the screen, which is not gorgeous and not stylish. The dial itself is not a touch screen, but the screen border is a touch screen. We can slide or touch on the round frame around the screen to change the display state of the display. Users can quickly view some information, such as the number of steps, the number of calories burned, the time of the event, etc., tap the top to enter the detailed menu to view more specific information. We can even enter the food information we eat directly into the phone, so we don't have to type it through the phone.
The Philips Health Watch is priced at $250 and features a continuous optical heart rate monitor developed by Philips itself and an accelerometer. In addition to tracking basic information such as steps, calories, heart rate, the sensor can also record quiet heart rate, quiet breathing rate, activity time, meditation time, sleep status. Although Health Watch is not a fitness device, it can automatically record running, walking, and cycling information. The watch's heart rate monitor is smart enough to know when the user's heartbeat continues to be high.
Health Watch, smart scales, smart thermometers, upper arm sphygmomanometers and wrist sphygmomanometers can be used in conjunction with the HealthSuite Health APP. Philips wants the app to be as personal as possible to increase user engagement. Persistence is a big problem for users, as is the case with traditional medical devices, and for wearable fitness devices. A survey in 2014 showed that after six months of use, one-third of wearable device users abandoned the device. It's not that the performance of the device is not as good as the ad description, but our habits are hard to change.
In order to change the habits of users, Philips invited clinicians and behavior change psychologists to assist in the development of APP. When the user records a lot of information with the smart device, the APP will display a prompt message. When the APP is first used, it will ask the user to set a health goal. The dashboard adjusts to the user's goals, ensuring that important information is always displayed at the forefront.
Philips knows that the abandonment of equipment by users is a big problem that prevents us from moving in the right direction. In addition to providing a better APP experience, Philips has also brought health equipment to the medical level. The product has passed FDA certification and has been tested in the laboratory to ensure the accuracy of the information.
Several devices are combined into a "Philips Health System" with a total price close to $600. Philips knows that not everyone wants to buy all the products, it doesn't matter, as long as there are 1 or 2 devices to meet the needs of users. Just fine. Some people may be troubled by weight, they can buy watches and smart scales, high blood pressure patients can choose upper arm sphygmomanometer, if they want, they can continue to buy other products in the future.
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