[Viewpoint] Internet Medical: How to go offline through the Internet Hospital?

Internet medical treatment is going offline. It is not a simple flow of cash, but a deeper opening of the hospital wall, reshaping the diagnosis and treatment process, and improving medical efficiency and quality.

The development of domestic Internet medical care, we believe that it will be divided into three stages: the Internet connects the medical industry with the full-featured “connected medical care”; the Internet improves the quality of medical care “quality medical care” and the medical insurance data cloud intelligent management “controllable” Medical".

In 2016, the Internet medical industry is moving forward in the second phase. Typical models include Internet hospitals, general/specialist clinics, and third-party medical service centers.

We believe that Internet medical care is not a simple online flow offline, but opens the hospital wall more deeply, reshapes the medical treatment process, and improves medical efficiency and quality.

Here we have sorted out the offline exploration examples of Internet medical care at this stage, and compared with the traditional medical model, our comparison framework has added “Internet attributes, service content, diagnosis and treatment process, doctor source, customer channel, payment method, competition barrier”. "The seven major indicators, and finally use the "accessibility, quality, affordability" three traditional medical system indicators to further reveal the value of Internet medical care.

The typical representatives of Internet hospitals are the micro-medicine Wuzhen Internet Hospital and the Zhejiang University First Hospital Internet Hospital. The former is the Internet medical company going offline, the latter is the public top three hospitals on the line, representing two different medical online and offline integration directions.

Table 1 Comparison of Internet Hospital Features

Compared with traditional general hospitals, the core service of Internet hospitals is online outpatient services, which are marked by electronic prescriptions and personal cloud cases. The difference between micro-medicine and Zhejiang University First Hospital is mainly due to the scope of cooperative hospitals for offline referrals. The first hospital of Zhejiang University is more strongly inclined to refer to the internal hospitals and medical associations.

The Internet hospital diagnosis and treatment process thus has the following characteristics:

1) Online consultation and precise appointment to achieve graded diagnosis and treatment and optimize resource allocation;

2) Online medical treatment, customer service area restrictions and hospital queuing;

3) Electronic prescription online circulation, to achieve separation of medicines, connecting pharmacies or drug distribution companies to achieve the convenience of drug delivery;

4) Personal cloud cases, to achieve full process management of diseases and online circulation of electronic medical records for easy referral. Compared with the traditional hospital, the entire outpatient process has been reconstructed, which greatly facilitates the patient's medical treatment.

From the source of doctors, micro-medicine can attract doctors to practice online in a number of ways, while Zhejiang University First Hospital and traditional general hospitals rely more on their own full-time doctors. If the micro-medicine can accurately organize the national doctor resources to accurately match the patient's medical needs (which is also the core goal of the Internet hospital platform) according to the characteristics of online medical treatment, it can give patients the greatest value in graded diagnosis and precision treatment.

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